The International Journal of Strategic Innovative Marketing (IJSIM) is an Open Access international, peer-reviewed journal, which aims to bring its readers the very best analysis and discussion in the field of Marketing.
IJSIM is organized, managed and maintained by an international team of scientists, with different background. Being a not-for-profit/non-commercial project, it is freely accessible and users are able to search and access full text documents. Searching and archiving in IJSIM are totally free for any user. Researchers, scientists, practitioners, students and any person involved in marketing are invited to submit their own articles.
The objective of the Journal is twofold: the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. The Journal aims to bring together scientists, researchers, practitioners and students, with a special orientation in strategic marketing, which aspire to be ahead of the curve based on the pillars of innovation. It is an excellent opportunity for the advancement of the discipline by promoting strategic research and innovative activities in Marketing. IJSIM provides a common ground for the exchange of insights on strategic issues in the science of innovation marketing, ensuring significant contributions to this field. Keywords: Marketing of Innovation, Marketing Technological Innovation, Marketing Management, Strategic Marketing
ISSN: 2241-8407
EISSN:2241-8407
Subject: Business and Management
Publisher: Galani Lyda
Year: 2014
Country: Greece
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