The logic of social construction of reality is that society is viewed in its duality as an “objective” and a “subjective” reality. Berger and Luckmann viewed the key concepts externalization, objectivation, and internalization has been referred as moments in defining the Social Construction of Reality. This article tries to explain the relevance and significance of Marketing in the social construction of reality. The advertisement campaign by Tata Tea ‘Jaago Re’ meaning ‘wake up’ has played a vital role in constructing the social reality of political consciousness. It examines how the moments of a dialectical process is apt in constructing the social reality through marketing.
Real Time Impact Factor:
Pending
Author Name: Dr.Mrs.Padmaja Arvind
URL: View PDF
Keywords: Product, Price, Place and Promotion.
ISSN: 2349-0187
EISSN: 2347-9671
EOI/DOI:
Add Citation
Views: 3554
