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THE EFFECT OF POLITICAL INSTABILITY AND TERRORISM ON THE MIGRATION OF EGYPTIAN HOSPITALITY MANPOWER (Case study on five star resort hotels in Hurghada)

Not so long ago, Egypt was a fashionable destination worldwide. It's incredible heritage, the white desert and the Red Sea beaches attracting millions of visitors each year. Unfortunately the numbers who are still coming are not enough to keep this huge tourism industry survive; especially after five years of instable political conditions and terrorism attacks. Political transitions were never easy for any country, and in the case of the house of the Pharaohs, it is claiming too many victims. Nearly five years after the start of the Egyptian Revolution, unemployment figures continue to rise, a clear impact of terrorism and political instability on tourist demand, motives of terrorists in targeting tourists, using tourism as a political tool, the effects of political violence on destination image, unwisely crisis management, and insufficient recovery marketing efforts caused many serious problems to hospitality sector in particular. This article examines the impact of unwise recovery after political instability and terrorism on increasing manpower's migration from the hospitality sector. The findings illustrate which practices of government/owners/managers considered important and which practices of government/owners/managers actually used during such crisis. The paper concludes with recommendations for future research and management of crisis. The data was collected via a semi-structured questionnaire addressed to human resources managers in Hurghada region and a questionnaire addressed to jobless hoteliers. The research focused on a sample of the five star resort hotel's in Hurghada, Egypt



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Keywords: Terrorism, Political instability, Destination image, Crisis management, Employee migration, Recovery marketing

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EISSN: 2550-1526


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