The purposes of this study were (1) to identify factors that considered important by investors in making investment decisions in the oil palm agribusiness and in the performance of South Bengkulu Regency Officials in providing a supporting investment climate, (2) to determine the Regional Official’s level of compatibility and value of performance index towards factors that influencing investment, (3) to determine the difference in perception toward the (what) variables, between investors and South Bengkulu Regency Government, (4) to formulate strategies which can be used by South Bengkulu Regency to attract investors. The methods used to collect data were observation, questionnaire-based interview, and in-depth interview. The techniques used to analyze data were descriptive analysis, importance-performance analysis, Value of Performance Index, and Mann Whitney’s independent sample test. A comprehensive analysis of the output of the three methods had concluded that South Bengkulu Regency need to concern about 24 variables and its managerial implications in order to attract investors on PKS or CPO factories.
Keywords: oil palm agribusiness, South Bengkulu, IPA matrix, CSI, mann whitney
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Author Name: Adwirman, Muhammad Firdaus, Idqan Fahmi
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Keywords: oil palm agribusiness, South Bengkulu, IPA matrix, CSI, mann whitney
ISSN: 1693-5853
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