The study focuses on the effect of entrepreneurship orientation on the performance of selected manufacturing firm in Enugu State,
Nigeria. The study sought to determine the effect of proactiveness on customer satisfaction in Iinnosson technical and industry
limited, ascertain the nature of the relationship between innovativeness and product quality in Innosson technical and industry
limited and determine the extent at which risk –taking affect productivity in Innosson technical and industry limited. The study had
a population size of 1258, out of which a sample size of 303 was realised using Taro Yamene’s formula at 5% error tolerance and
95% level of confidence. Instrument used for data collection was primarily questionnaire and interview. Out of 303 copies of the
questionnaire that were distributed, 278 copies were returned while 25 were not returned. The survey research design was adopted
for the study. The hypotheses were tested using Pearson product moment correlation coefficient and simple linear regression
statistical tools. The findings indicate that Proactiveness significantly affect customer satisfaction in Innosson technical and
industry limited (r = 0.890; F = 1054.328; t = 7.685; p< 0.05). There is a positive relationship between innovativeness and product
quality in Innosson technical and industry limited (r =.771, P<.05). Risk –taking significantly affects productivity in Innosson
technical and industry limited (r = 0.724; F = 303.480; t = 3.439; p< 0.05). The study concluded that entrepreneurial firm is one
that engages in product-market innovation, undertakes somewhat risky ventures, and is first to come up with ‘proactive’
innovations, beating competitors to the punch.The study recommended that All manufacturing firms should forecast into future to
ascertain the likely needs of the customers, and adopt a proactive measures to address those needs for the achievement of customer
satisfaction.
Real Time Impact Factor:
Pending
Author Name: Maduagwu Nneka Esther, Agu Okoro Agu, Emezue Leonard Nnadugwu
URL: View PDF
Keywords: entrepreneurship orientation, performance, proactiveness, innovativenes and risk–taking
ISSN: 2349-4182
EISSN: 2349-4182
EOI/DOI:
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