PURPOSE- The purpose of the paper is to develop a theoretical framework for further understanding of the concept of diversity at
workplace. It seek to identify issues and challenges of diversity in workplace
DESINE- METHODOLOGY/ APPROACH- Extensive Review of literature has been done for conceptualization of diversity at
workplace.
IMPLECATION- The paper adds to the existing literature of multiculturalism and diversity in workplace. Diversity in workplace is
a matter of great concern in large number of organization in today comprehensive environment because diversity will help build and
maintain the strength of your workforce. This paper draws attention of the management to benefits of diversity in workplace which
may help in building organization commitment among the employee and assist in retaining them within the organization.
Real Time Impact Factor:
Pending
Author Name: Shashi Bharti
URL: View PDF
Keywords: Brand Awareness, Consumer satisfaction, Brand Loyalty, Dove soap, MNC’S.
ISSN: 2455-1627
EISSN: 2455-1627
EOI/DOI:
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