Workplace Diversity: Issues and Challenges

PURPOSE- The purpose of the paper is to develop a theoretical framework for further understanding of the concept of diversity at workplace. It seek to identify issues and challenges of diversity in workplace DESINE- METHODOLOGY/ APPROACH- Extensive Review of literature has been done for conceptualization of diversity at workplace. IMPLECATION- The paper adds to the existing literature of multiculturalism and diversity in workplace. Diversity in workplace is a matter of great concern in large number of organization in today comprehensive environment because diversity will help build and maintain the strength of your workforce. This paper draws attention of the management to benefits of diversity in workplace which may help in building organization commitment among the employee and assist in retaining them within the organization.

Real Time Impact Factor: Pending

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Keywords: Brand Awareness, Consumer satisfaction, Brand Loyalty, Dove soap, MNC’S.

ISSN: 2455-1627

EISSN: 2455-1627


Add Citation Views: 1


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