Liberalization, Privatization and Globalization Policy of India influenced many cosmetics products companies trading &
manufacturing in our country. The availability of many brands in Karnataka provides various alternatives to the customer. These
manufacturers offer similar value proposition, and provide highly customized products. Cosmetics products performance is not
considered very important for customers now, rather they look for those differentiating parameters.
The main objective of this paper is to identify the possible parameters that influence the consumer buying behaviour patterns of
cosmetics products in the State of Karnataka. It is also aimed to develop a theoretical model, which influence the consumer buying
patterns of cosmetics products, so that further research could be done, based on the model and the identified parameters.
Real Time Impact Factor:
Pending
Author Name: Ravinder, Dr. Chitranjan Ojha
URL: View PDF
Keywords: brand, loyalty, customer
ISSN: 2455-1627
EISSN: 2455-1627
EOI/DOI:
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