The internet is playing a major role in
providing financial services in Banking, leading to
competitive edge in gaining banking customers, who
would like essential banking services to be availed
anywhere and at any time. The purpose of this research is
to analyze the effect of Technology Acceptance Model
(TAM) on internet banking in Pakistan, Perceived
Security Concern and Perceived Privacy Concern on
Intention to Use fulfilling the academic gap identified as
there is a lack of organized and comprehensive studies
analyzing practical implications of Technology
Acceptance Model in Internet Banking in Pakistan. This
cross-sectional study is based on the deductive approach
and the explanatory strategy. Upon doing a correlation
analysis between the variables, findings suggest a strong
positive correlation between TAM, Perceived Security
Concern, Perceived Privacy Concern and Perceived Trust
on Intention to Use.
Real Time Impact Factor:
Pending
Author Name: Kashif Rashid, Fahad Zuberi, Fahad Sattar, Adnan Ahmed, Marium Najeeb Khan
URL: View PDF
Keywords: Technology Acceptance Model (TAM), Perceived Security Concern, Perceived Privacy Concern, Perceived Trust, Intention to Use, Internet Banking in Pakistan.
ISSN: 2412-0448
EISSN: 1998-4154
EOI/DOI: 10.31645/jisrc/(2017).15.2.05
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