The case study research is mainly concerned with implementation of supply chain strategy through discussion of IKEA’s strategic business purpose. Thus, the case intends to analyze supply chain management and competitive strategy applicable to IKEA. It has been observed how the worldwide leader in furniture retailing gapped through imperatives and innovations and still expanding by shaping best practice of business processes.
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Author Name: Almaz Sandybayev
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Keywords: Supply Chain, Strategy, Implementation, IKEA.
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EISSN: 2520-4521
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