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Challenge to Indian Conventional Retail Industries-E-Commerce

Electronic Business is not only than just buying and selling products online. It also includes the entire online process of product development, marketing strategy, selling process, deliver process and services and paying for products and services. India has an over 100 million internet users. India is yet to witness a breakthrough E-commerce success story particularly in online retail industries. E-commerce creates new opportunities for business; it also creates new opportunities for education and academics. Ecommerce is mainly subdivided into three categories: B2B, B2C, and C2C. M-commerce is a term that is used for fastest growing procedure of conducting financial as well as promotional activities with the use of a smart phones and tabs. The term M-commerce is short for mobile commerce, and recognizes that the transactions may be conducted using Smart Phones,personal digital assistants and other hand held devices that have operate via Internet. Security of Ecommerce is a part of the Information Security framework and is specifically designed for the mechanism that affects e-commerce that includes Computer Security.The online retail segment has evolved and grown considerably over the past few years. Cash-on-delivery has been one of the key growth drivers and is touted to have accounted for 50% to 80% of online retail sales. Companies are now adopted new business models including stock-and-sell and group buying that concerns nearby inventory management, location of warehouses and in-house logistics capabilities are posing teething issues.



Real Time Impact Factor: Pending

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Keywords: E-Commerce , Retail Industries, E-Business

ISSN: 2455-6203

EISSN: 2455-6203


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