SEO is the process of taking actions to gain unique traffic from search engines your ranking and place on a search engine website depends on user queries which in turn on what your web page have done for Search Engine Optimization. The Web search engine is faced with a much difficulties, problems in maintaining or enhancing the quality of their performance. These problems are either uncommonly to this domain or novel variants of problems that have been studied in the literature. And the same time webmaster website web page owner facing problem to learn the search engines update policy and page ranking and index systems learn how and that thing keep important to enhance to quality of website web page to top ranking our studies focus new Google panda 4.0 policy update in search engine new Google panda 4.0 is extremely important for and quickly improve ranking of single original fresh website web page to it is keywords in top ranking in search engines. Your client has a website with the same copy used in multiple places push for immediate removal you notice this if you have you post a press release to multiple websites, for examples. The webmasters are more likely to be caught and penalized for duplicate content with the new panda update it is time to start editing and it causes their website to be completely blocked from ranking at all or at the extremely least cause their content to rank far lower than it.

Author Name: Muhammad Ismail, Irfan Jamil, Rehan Jamil

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Keywords: Search Engine Optimization, Search Engine Marketing, Pay Per click Google Panda, SEO Techniques

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EISSN: 2409-2770

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