Business communication in English is an important part for students of Commerce graduation in order to develop a
career in the global context successfully. Business English requires a specialized vocabulary and impressive
presentation skill. To be successful in business in today’s world on global platform, it is not only sufficient to have a
good level of general English, but it is also required to know in depth the particularities of commercial English. It is
important to master both written communication and oral communication. In context to Surat, it is generally found
out that the students are not much keen to learn the language and that at the end of three-year Bachelor in
Commerce program, some students still struggle to draft an impressive resume or to give a flawless presentation.
Keeping in view these challenges, the paper aims to investigate the factors that affect the language learning attitude
of the students of VNSGU.
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Author Name: Dhara Samir Desai
URL: View PDF
Keywords: Needs Analysis, English for Specific Purposes (ESP), Business English, VNSGU
ISSN: 2456-8104
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