The purpose of this study is to determine the factors affecting destination backsliding. Turkey destinations to evaluate right and wrong moves towards becoming his trademark, to identify the shortcomings and the world aimed to determine the differences between the different destinations. In line with the purpose, it was tried to determine the factors affecting branding by analyzing the studies on destination branding. Content analysis method was used within the scope of the study. Studies on destination branding are subject. to analysis and the results are grouped within specific focus areas. According to the results of the analysis, the factors affecting destination branding, promotional activities, gastronomic attractions, natural, historical and cultural beauties, infrastructure and superstructure activities, color and logo, brand identity, brand image, guidance services, price, festivals and events, local people’s attitude and their behavior.

Author Name: M. Oğuzhan İlban, M. Tahsin Liceli, Burak Dorak

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Keywords: Destination, Brand, Tourism, Destination Brand.

ISSN: 2757-8933

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