The study was undertaken with a purpose to study the attitude of students towards T.V advertisements on economic and social aspects. The sample comprised of 100 students selected by random sampling technique from Panjab University, Chandigarh. The findings revealed that advertisement helps to raise our standard of living whereas in social aspect an advertisement produces potentially negative side effects. Apart from that, the research serves as a good baseline for future research.
Real Time Impact Factor:
Author Name: Dr. Anuradha Sharma & Ms. Surbhi
URL: View PDF
Keywords: Advertisements, Perspective, Students, Behavior, Economic, Social.