Medical tourism is a new concept where two important service industries are dovetailing to attract people who seek
healthcare services located beyond the geographical territory of their country. It provides state of the art private medical care
in collaboration with the tourism industry to get patients from other countries at highly competitive price when compared
to those prevalent in the western countries. Since Gujarat is an attractive tourist destination and also has some of the best-equipped hospitals and treatment centers, medical treatment combined with tourism is gaining momentum here in recent
years.
India emergence as the preferred Global healthcare destination particularly Gujarat is estimated to contribute 25-31% of
the industry earnings of one hundred thousand crores. According to CII report, the cost of medical treatment in India is less
than 1/3rd of that in many European and US hospitals. If handled skillfully, this sector has the potential for generating a lot
of employment as well as foreign exchange revenue, which will help in the overall development of Gujarat state as well as
country
Real Time Impact Factor:
Pending
Author Name: Sheetalba N Rana, Prof. Dr. Sanjay Bhayani
URL: View PDF
Keywords: Medical tourism, Tourist destination, Cost effectiveness, Medical treatment
ISSN: 2250-1991
EISSN: 2250-1991
EOI/DOI: 10.15373/22501991
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