This paper addresses the issue of the Base of the pyramid (BOP) from the perspective of resources and
capabilities, analyzing the best strategies to enter the market, making appropriate use of internal resources,
which is the main determinant of innovation and organizational capabilities with which have good results, and
success stories of Mexican companies were analyzed.
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Author Name: José G. Vargas-Hernández, Yozimar Abel García González
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Keywords: Base of the Pyramid, strategy, resources and capabilities
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EISSN: 2395-2210
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