The extant literature on networks in tourism management research
has traditionally acknowledged destinations as the primary unit of
analysis. This paper takes an alternative perspective and positions
Destination Management Organisations (DMOs) at the forefront of
today’s tourism management research agenda. Whilst providing a
relatively structured approach to generating enquiry, network
research vis-à-vis Social Network Analysis (SNA) in DMOs is often
surrounded by serious impediments. Embedded in the network
literature, this conceptual article aims to provide a practitioner
perspective on addressing the obstacles to undertaking network
studies in DMO organisations. A simple, three-step
methodological framework for investigating DMOs as interorganisational
networks of member organisations is proposed in
response to complexities in network research. The rationale behind
introducing such framework lies in the opportunity to trigger
discussions and encourage further academic contributions
embedded in both theory and practice. Academic and practitioner
contributions are likely to yield insights into the importance of
network methodologies applied to DMO organisations.
Real Time Impact Factor:
0.66667
Author Name: Dean HRISTOV
URL: View PDF
Keywords: DMO, Networks, Social network analysis, Mixed methods, Methodological prospects
ISSN: 2147-9100
EISSN: 2148-7316
EOI/DOI:
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