The paper analyses the approaches to the management needs of the population in public and market culture using various tools of state regulation. In addition, the article reveals the contradictions between the objectives of the society in the field of production and consumption of cultural goods and the institutional environment of their production.
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Author Name: Olga Pernatska
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Keywords: socio-cultural subsystem, cultural goods, the needs of the population in the cultural benefits, the demand of the population in cultural goods, cultural institutions