This article observes the structure of advertising slogans in PRC. It also quan-
titative analysis of slogans structure. Parallelism is the most common syntax technique of the
Chinese slogans organization. The most common structure of parallelism is four-morpheme
structure. The article also gives an attempt to ascertain the reasons for the prevalence of four-
morpheme parallel structures. Describes and supports by illustrative material types of paral-
lelism based on the lexical repetition, based on antonyms and parallelism based on synonyms
Real Time Impact Factor:
1.33333
Author Name: ?. A. Vasilieva
URL: View PDF
Keywords: advertising discourse; advertisement; slogan; parallelism
ISSN: 2078-7081
EISSN:
EOI/DOI:
Add Citation
Views: 1