Bearing in mind that the rural market functions in highly complex environment, it is
important for the marketers to formulate tailored strategies for rural areas. The formulation of
strategies depends upon product category, targeted segment, accessibility to the area etc. It is
difficult to understand the mindset of rural people and to develop products according to their
needs. Nevertheless there are many companies which entered and captured the far flung rural
markets and now have trail of success sagas behind them. They have set examples before their
competitors that with proper understanding of the market and implementing innovative
marketing ideas, it is possible to trap the rural markets. The article explores the various
successful marketing strategies adopted by the companies and what new and revolutionary can
further be introduced.
Real Time Impact Factor:
Pending
Author Name: Ms. Himani Joshi, Dr. R. K. Srivastava
URL: View PDF
Keywords: Low Unit Packs, Refill packs, Absolute pricing, Price-off premiums
ISSN: 2249-0892
EISSN:
EOI/DOI:
Add Citation
Views: 1
