Customer Experience Management: Determinants, Dynamics & Strategies for Integration of Brand Touch Points at Various Stages of Service Encounter

Authors: Dr. Mridanish Jha
Journal ISSN: 2277 - 8160 / 2277 - 8160
DOI: 10.15373/22778160
Year: 2015

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Customer Experience Management: Determinants, Dynamics &amp; Strategies for Integration of Brand Touch Points at Various Stages of Service Encounter

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Customer Experience Management: Determinants, Dynamics & Strategies for Integration of Brand Touch Points at Various Stages of Service Encounter