The software product firms needs to be competent in offering
services with ever changing demands of the dynamic marketing
environment. To overcome these barriers, the firms should deploy
holistic marketing strategies based on the established niche markets
for specialized software products. Holistic marketing embraces all
aspects of software firm’s products and customized solutions. The
concept stresses on the interrelationship with the stakeholders to
achieve distinction with core focus towards the customer
requirements.
Real Time Impact Factor:
Pending
Author Name: Dr. Ashutosh Nigam
URL: View PDF
Keywords: Relationship Marketing, Integrated Marketing, Product Development, Holistic Marketing Framework.
ISSN:
EISSN: 2231 –5268
EOI/DOI:
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