This paper examined strategic control and continuous improvement as competition enablers among SMEs in
Ebonyi state. The paper adopted a survey design, and the study was conducted using a sample of 79 middle and top
level management staff drawn from a population of 89 respondents. Relevant data was collected using a five point likert
scale questionnaire and the study covered 12 pure water processing firms across the three geopolitical zones in Ebonyi
state. The statistical tool used for data analysis is the Non-Parametric Kruskalwallis test (H) using 20.0 version of
statistical package for social sciences (SPSS). From the findings, the paper concludes that strategic control and
continuous improvement are supportive and reinforces each other. It therefore recommends that for SMEs to enhance
their competitiveness, it is important to closely monitor strategy implementations in order to timely identify areas of
improvement that can guarantee competitive edge. Furthermore, the drive for market control especially by new
entrants must be aligned to an internal cost efficiency programme, if such market control must be sustainable.
Real Time Impact Factor:
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Author Name: CHIKWE, GODDEY C,ANYANWU, PASCHAL C,EDEJA, SUNDAY M.E
URL: View PDF
Keywords: competition, continuous improvement, cost efficiency, innovativeness, strategic control.
ISSN: 2456-1045
EISSN: 2456-1045
EOI/DOI:
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