The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.
| YEAR | Impact Factor |
|---|---|
| 2024-25 | 5.2 |
| 2023 | 4.4 |
| 2022 | 0.0 |
| 2021 | 3.199 |
Journal of Consumer Behaviour, 1472-0817, WILEY, Psychology.