Our vision is to be a premier academic journal with high managerial relevance in the area of interactive marketing. We want the Journal of Interactive Marketing to be a thought leader and catalyst for shaping ideas and issues associated with electronic, interactive, and direct marketing environments. We would like to continually improve the quality of papers published and raise the awareness and visibility of the journal. We plan to continue publishing high–quality, leading–edge, original ideas, methodologies theories and applications on any aspect of interactive marketing. The papers should address managerially important problems and have the potential to impact managerial thinking and practice in this area.
| YEAR | Impact Factor |
|---|---|
| 2023-24 | 6.8 |
| 2022 | 0.0 |
| 2021 | 11.318 |
JOURNAL OF INTERACTIVE MARKETING, 1094-9968, 1997-ongoing, Business, Management and Accounting.