JMR is written for those academics and practitioners of marketing research who need to be in the forefront of the profession and in possession of the industry"s cutting-edge information. JMR publishes articles representing the entire spectrum of research in marketing. The editorial content is peer-reviewed by an expert panel of leading academics. Articles address the concepts, methods, and applications of marketing research that present new techniques for solving marketing problems; contribute to marketing knowledge based on the use of experimental, descriptive, or analytical techniques; and review and comment on the developments and concepts in related fields that have a bearing on the research industry and its practices.
| YEAR | Impact Factor |
|---|---|
| 2024-25 | 5.0 |
| 2023 | 5.1 |
| 2022 | 0.0 |
| 2021 | 6.664 |
JOURNAL OF MARKETING RESEARCH, 0022-2437, SAGE PUBLICATIONS INC, Business, Management and Accounting,Economics, Econometrics and Finance.