Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged.
| YEAR | Impact Factor |
|---|---|
| 2024-25 | 1.1 |
| 2023 | 1.3 |
| 2022 | NA |
| 2021 | NA |
QME-Quantitative Marketing and Economics, 1570-7156, SPRINGER, Business, Management and Accounting,Economics, Econometrics and Finance.