The CBR - Consumer Behavior Review - is a semi-annual scientific journal that seeks to disseminate the knowledge produced by the academic field in the area of consumer behavior. The journal is linked to the Federal University of Pernambuco, Brazil, and was created to specifically serve to the public interested in research on this subject.
Keywords: Consumer behavior, consumer research, consumer psychology, marketing, customer behavior, marketing research, consumption, decisions to consume
Subject: Business and Management
Publisher: Universidade Federal de Pernambuco
Research Paper Indexed by Citefactor - Not Available